Consistent with Beer Business Daily, UBS also reported stronger recent beer sales – especially with July 4th falling on a Monday and relatively nice weather across the USA. The 4th represented the first positive holiday for beer sales in over a year with volumes at 4.9% of annual sales.
Unfortunately, sales for the entire second quarter were not kind to ABinBev or SABMiller. Their sales were down -3% and -2.4% respectively. Meanwhile, craft beer sales continue to grow with loyal drinkers buying more and new craft drinkers entering the market.
The news also reported that ABinBev and SABMiller would most likely announce a Fall 2011 price increase of 2 to 4%. The Big Two need more revenue to cover increased raw material costs and feel the gap between their mass produced beers and the premiums is too wide.
... Did you know, more beer is sold for July 4th weekend than any other holiday? Follow our Fun Beer Facts on Twitter by clicking on @Noreasterbeer Twitter
... Did you know, more beer is sold for July 4th weekend than any other holiday? Follow our Fun Beer Facts on Twitter by clicking on @Noreasterbeer Twitter
1 comment:
I assume if the big 3 continue to witness sales trending in the negative growth area - they will look to beef up M&A into the craft beer world. Example Goose Island.
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