Thursday, January 19, 2012

More on State of the Beer Market

Earlier this month we reported on the reduction of sales in the USA for the big four world leaders; Anheuser-Bush, Miller, Heineken, and Carlsberg.  More 2011 figures have been confirmed and we thought we would share these with our readers.
-2011 beer shipments were the lowest since 2003
-Worldwide, beer shipments down 2.9Million barrels (nearly 40Million cases) or 1.4% from 2010
-Budweiser shipments fell 2.9Million barrels (2.9%) to less than 100Million barrels (actual 98.8Million).             
This is the first time Anheuser-Busch dropped below 100Million in 10 years!
-MillerCoors shipments fell 3% to less than 60Million barrels
-ABInbev USA market share reduced to 47%, and MillerCoors now at 28.5%
-Heineken USA shipments fell 4%
-Craft beer continues to increase in volume and market share in USA
-Yuengling sales grew 16.9%  (now USA largest brewery)
-Boston Beer (Brews Sam Adams) increased 8%
-2011 ended with over 1800 operating breweries and nearly 700 in planning!

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